adidas takes a historic step releasing the lightest cleat of all time available for purchase April 15, with the all new adizero 99g.
Previously presented as a “concept car” model at adidas; Innovation Lab, the adizero 99g is the first product under the umbrella of the adidas Soccer “Limited Collection”. Footwear in the “Limited Collection” will be released in limited quantities and showcase the best in adidas Soccer innovation.
The game-changing adizero 99g marks a revolutionary step in technology and product innovation in soccer. The cleat is designed to make players both lighter and faster, giving them a physical and psychological advantage on the field.
The eye-catching cleat, rigorously tested for tear strength and abrasions, falls within adidas’ adizero speed range and is aimed at enhancing player performance with raw speed and agility, while ensuring players are protected in an increasingly fast and competitive game.
With just 299 pairs for sale globally, the cleats have undergone extensive player testing – including amateur athletes, semi-professionals and the world’s best players with the likes of Karim Benzema and David Alaba.